Some Canva customers are experiencing serious sticker shock, while the company is pointing to new AI features to justify the price hike.
The company has established itself as a simpler, more affordable alternative to legacy design software, but the “more affordable” part of the equation is becoming a little less true, with some Canva Teams subscribers seeing their pricing go from $120 per year to $500 per year — an increase of 300 percent.
There’s a little bit of a cushion there, because Canva says it will apply a 40% discount for the first 12 months, but you’re still going to see the full increase on the horizon. (Also, the increases only apply to Canva Teams accounts, not Pro or Enterprise customers.)
A company spokesperson told TechCrunch that some customers had been locked into more affordable plans that Canva already stopped offering, while the company increased prices to “reflect our expanded product experience.”
On today’s TechCrunch Minute, we discuss at why Canva’s prices have gone up, the broader business pressures the company might be facing, and why some customers are upset.