Apple is allowing anyone to access its Apple TV+ streaming service for free this weekend, from January 3 to 5. The company made the announcement on Monday alongside a short video featuring its most popular TV shows, including “Severance,” “Slow Horses,” “Shrinking,” and more.
It’s worth noting that this is the first time that Apple has offered something like this. The announcement comes a few days after Apple TV+ began teasing that it was planning to open up its content to non-subscribers.
A weekend is enough time to binge-watch some of Apple’s most popular shows, especially “Severance,” which is returning for its highly anticipated second season on January 17.
Although Apple’s tweet announcing the promotion says Apple TV+ will be free to stream on January 4 and 5, Apple’s official press release says it will be available for free from January 3 to 5.
By opening up access to its content, Apple is likely hoping that people will explore its TV shows and then eventually sign up for a subscription to keep up with the show or check out the rest of the streaming service’s library of content.
The company says Apple TV+ will be free on any device where Apple TV+ is available and that all you will need is an Apple ID to access the streaming service.
Apple TV+ is priced at $9.99 per month and allows up to six members of a Family Sharing group to watch content under a single subscription.