It’s been an infamous year for software updates gone wrong. But what’s the worst-case scenario for a buggy update? Sonos may be trying to find the answer as its mobile app update continues to derail its best laid plans.
In its most recent earnings call, the company announced that it had no choice but to delay two product releases due to ongoing work on the software front. Now, Bloomberg’s Mark Gurman reports that one of these two products is a set-top box that would compete with the Apple TV and other Roku-like devices.
But that’s not all; the company’s reputation has been tarnished, and it’s going to be hard to recover. According to Bloomberg, Sonos’ new Ace headphones are underperforming, and stock is down — even after it conducted a round of layoffs.
The question now is: has Sonos hit rock bottom, or can it spiral down even further?