Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Create target customer personas to develop successful growth strategies Start building your brand book with a visioning workshop It’s human nature to reflexively categorize and
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Serial fintech entrepreneur Walter Cruttenden founded Acorns with his son, Jeff, in 2012 with the goal of helping low- and middle-income households to invest and save responsibly. The pair wanted to simplify investing for the millions that have trouble getting started or continuing to invest. Then in 2018, Walter went live with a new company
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Enterprise software giant Sage has acquired the remaining stake in Brightpearl, originally a UK-based startup in cloud retail management, for $340m. Brightpearl provides a SaaS-based retail operating system, enabling real-time business insights. Sage previously owned 17% of the Bristol, UK-based startup, which MMC Ventures, a UK Series A investor, backed in 2014. The startup had
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Ampla Technologies, a startup which provides financing to small-to-medium sized consumer-facing businesses, announced today it has raised $40 million in a Series A round of funding co-led by VMG Partners and Forerunner Ventures. Existing backer Core Innovation Capital also put money in the round. In conjunction with the equity investment, Ampla has also secured $250
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European startup and venture capital data company Dealroom has raised a €6 million Series A, it told TechCrunch. The company’s new capital comes nearly two years after it raised €2.75 million in early 2020. Its database competes with a number of rivals in North America, including PitchBook, CB Insights, and my former employer Crunchbase. Beringea
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Fintech startup LiveFlow has raised a $3.5M Seed round which was led by Moonfire Ventures with backing from Y Combinator, Seedcamp and WndrCo.  Also participating was Victor Jacobsson, co-founder of Klarna; Bradley Horowitz, former VP Product at Google; Oliver Jung, former VP International Expansion at AirBnB, Phillip Chambers, Peakon founder & CEO, and others. LiveFlow
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With traction metrics that would make any startup CFO foam at the mouth, TikTok influencer marketing platform Ubiquitous is making a big splash in the chaotic market of influencer marketing. It’s one of the fastest-growing segments of advertising and marketing, but one that brings some unique challenges; working with influencers directly is labor-intensive, but results
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Creator monetization startups are cropping up left and right as the tech world embraces the fast-growing creator economy. But Patreon, founded in 2013, has been around since before words like “influencer” were in our vocabulary — back when “Tik Tok” was a Kesha song, rather than the social platform that everyone is trying to emulate.
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The European Union’s competition regulator has given the all-clear to Microsoft’s $19.7 billion purchase of transcription tech firm Nuance, which was announced earlier this year. The EU said today it has concluded there are no competition concerns for the region if the acquisition goes ahead, clearing it without conditions. The deal was notified to the
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Last year’s Essential implosion marked one of the most high-profile consumer electronics startup failures in recent memory. Launched in 2017 with $330 million, a killer pedigree and some truly grand ambitions, the company sputtered through a combination of industry issues, disappointment and troubling allegations against founder Andy Rubin. The firm’s IP was eventually purchased by
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Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor 5 questions startups should consider before making their first marketing hire To create successful growth strategies, relevant marketing campaigns and products that deliver real value
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It’s my last day of work for the year, so we’re going to have some fun. Obviously, we’re talking crypto this morning. Jack Dorsey, former Twitter CEO and present CEO of Block, the company formerly known as Square, stirred the crypto pot recently, making explicit his preferences in the larger blockchain landscape by taking swipes
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Tackle.io, an Idaho-based startup that helps software companies sell through cloud marketplaces such as AWS’s, announced today it has raised a $100 million Series C funding round. Co-led by Coatue and Andreessen Horowitz, the round also saw participation from Bessemer Venture Partners. Bringing Tackle’s total funding to $148 million, the Series C turned Tackle into
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In 2019, when LinkedIn began asking for Chinese users’ phone numbers, it was clear that the professional social network would have to follow a different set of rules in the country. But it realized simply setting up the real-name verification regime required by Chinese authorities wasn’t enough; it faced a mounting task of balancing Beijing’s
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Stenon, an AgTech company that has a real-time soil-sensing solution, has raised a $20 million Series A funding round from Founders Fund, David Friedberg’s The Production Board, and existing investors including Cherry Ventures and Atlantic Labs. Founded in 2018 in Potsdam, Germany, Stenon’s digital soil data is produced without the need for a laboratory, making it faster
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Rocket Companies announced this morning that it will purchase Truebill for $1.275 billion in cash. Rocket Companies is best known for its Rocket Mortgage product, while Truebill is a consumer-facing app that helps consumers manage subscriptions, automate savings and budget. The deal’s price tag will prove lucrative for Truebill shareholders. PitchBook data indicates that Truebill’s
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